Ascensions – HUF worldwide


Naive studios is working together with Highsnobiety on a brand new film series called: ‘Ascensions’. Ascensions focuses on some of the established, as well as up-and-coming names in modern streetwear culture. Each short is shot amid a vast natural landscape, with the intention of representing a brand’s rise toward the summit in their field.

After kicking off with up-and-coming streetwear brand THFKDLF, they now turn their attention to established streetwear imprint HUF. Since beginning as a small shop in San Francisco in 2002, HUF has turned into a strong name in the skateboarding and streetwear worlds. Donning the brands spring 2015 garments, the model heads through an abandoned quarry and up to the UK’s largest drop waterfall, showing off both the clothing and landscape to full effect.